Build a Brand that Matters
Are you tired of stumbling around in the dark when it comes to your brand and marketing?
Let’s turn on the light.
Delivered via video tutorials, workbooks and live group coaching calls, this 8-week workshop-style program will help you close the loop on the things that are holding you back from growing the brand and business you want to build.
The Workshop will be back in 2025.
Join the waitlist to be the first to know when enrolment opens.
THE BRAND STORY STRATEGY WORKSHOP IS FOR YOU IF YOU WANT TO…
Really connect with your tribe
Communicate what makes your business unique
Get your messaging right
Remove the overwhelm of building a brand
Create more powerful marketing
Find and convert your ideal customer
Rekindle your passion for your business
Grow something you can be proud of
Lay the foundations for you to build a brand that matters
“This workshop is perfect for solopreneurs who are looking to both consolidate their thinking and to be guided through an almost “done-for-you” process that yields tangible insights and outcomes ensuring they don’t feel alone”
WHY BRAND STORY STRATEGY?
The secret to more powerful marketing isn’t another marketing course.
It’s not more social media. And it’s not Brand Storytelling… that’s another marketing tactic.
It’s Brand Story Strategy.
Brand Story Strategy is the key to building a lasting brand.
When you make the choice to use Brand Story as a strategy, instead of a tactic, it has the power to cement your brand into the hearts of your customers for the long haul. You’ll consistently find the right customers, those customers will insert themselves into your story, and go on to tell that story to other people who are just like them, bringing you more of the right customers.
Brand Story Strategy will help you go from:
Feeling Flat to Fired-up
Invisible to Visible
Confused to Confident
Marketing Mayhem to Marketing Mastery
HOW WE BUILD YOUR BRAND STORY STRATEGY
We kick things off with the Brand Story Questionnaire. The work you put in here will help you build an amazing strategy and we’ll be using your answers in every module during the Workshop.
Each module has a video tutorial, workbook and plenty of templates and examples to help you create each element of Brand Story Strategy. You’ll be supported all the way with a 60-minute live coaching call for each module, and a dedicated Facebook Group where you can ask questions and draw on my knowledge and the knowledge of your fellow Workshoppers.
We’ll cover vision, mission, values, points of difference, tribe and personality, as well as put together a plan to start implementing your strategy in the way your brand shows up for your customer. Then I’ll check in with you 30 days later, to see how your Taking Action Plan is going.
THE SIX PILLARS OF BRAND STORY STRATEGY
Brand Vision
Get clear on your vision so you can bring your Tribe along for the ride.
Brand Mission
Your mission works in harmony with your vision and will set the path for your brand to follow.
Brand Values
Knowing your values will streamline your decision making in your marketing & your business
Brand Differentiators
Identify what sets your brand apart and how you can leverage your unique spark.
The Tribe
Really understand the people you serve so you can grow your audience and win their hearts.
Brand Personality
Document your brand personality & tone of voice so you can deliver a consistent message.
You’ll be fully supported throughout the workshop with -
Video Tutorials & Workbooks for each Module
A Brand Story Questionnaire to help you gather all the info you need to build your strategy
A Build Your Brand Story Strategy Template
Live Group Coaching Calls every week (on Thursdays or Fridays)
A Dedicated Facebook Group
A clear pathway forward for implementing your Brand Story Strategy into your business
Want to join me in the next round?
THE WORKSHOP SCHEDULE
Workshop Kick-off
We kick things off with the Brand Story Questionnaire and a live Zoom Welcome Party 🥳
Week 5 - Brand Differentiators
When you know what makes your brand unique, you can leverage this and make a conscious choice in how your brand shows up.
This week we will:
Find out what sets your brand apart
Learn how to use your points of difference in your marketing
Week 1 - Brand Vision & Mission
Brand Vision & Brand Mission are key pillars of Brand Story Strategy. And they aren’t the same thing.
This week we will:
Uncover your Brand Vision & Brand Mission
Connect it to your ideal customer so they can share it
Week 6 - Brand Personality
Brand personality is how your brand speaks, looks and behaves and it’s critical to building an authentic brand.
This week we will:
Define your brand personality by building your tone of voice
Explore how to use this to improve brand consistency
Week 2 - Tribe Part 1
The work we do on your Tribe will be some of the most important we do in the workshop, and it’s broken into two parts.
This week we will:
Grow your understanding of your target market
Develop a question set so you can interview your tribe
Week 7 - Taking Action
You’ve built your Brand Story Strategy - what happens now? You need to put your strategy into action.
This week we will:
Finalise your Brand Story Strategy
Learn how to take action on it every day to build a brand that matters
Week 3 - Tribe Part 2
This second week of the Tribe module is focussed on building a profile of your Tribe you can apply to your brand story and marketing.
This week we will:
Conduct your Ideal Client Interviews
Write your Ideal Client Profile
30-Day Check In Call
How are you going with Taking Action?
Join me for a final Zoom coaching call to:
Let us know how you’re going
Overcome any roadblocks that have appeared since the end of the workshop.
Week 4 - Brand Values
Being clear about your values will help you streamline decision-making, not just in your marketing but throughout your entire business.
This week we will:
Discover your Brand Values and connect them to your customer
Learn how to apply them in the day-to-day of your business
The Workshop also includes
7 x 1 hour coaching calls to help you overcome roadblocks along the way
A brand story strategy template to help you document your strategy as we build it
Workbooks, examples and plenty of templates to guide you through each module
A dedicated Facebook Group to share the journey and get support
YOUR BRAND STORY STRATEGY COACH
Hi, I’m Amey.
As a Brandsmith, it’s my mission to help create brands that matter.
I’m a writer, brand specialist and content strategist and I’ve worked with brands like the BBC, Guild Insurance, Melbourne Girls Grammar, Atherton and Floorworld.
I’ve also worked with hundreds of small brands. In fact, it’s one of my favourite things to make a difference to the brand of a small business.
For more than 8 years, I’ve been helping brands big and small to build and implement Brand Story Strategy to amplify their message and attract their tribe.
My clients generally come to me with one of two challenges:
Their marketing isn’t working how they want it to or they know they should be doing Brand Storytelling but they don’t know how.
Brand Story Strategy has the power to fix both of these challenges by creating a framework for your brand to live by.
It’s like the DNA of your brand.
When you get Brand Story Strategy right, you make building your brand easier. You’ll know exactly what message to communicate, what stories to tell and where and how to tell them.
I can’t wait to show you the power of Brand Story as Strategy.
Let’s make some brand magic together.
WHAT MY CLIENTS SAY ABOUT BRAND STORY STRATEGY
“My Brand Story Strategy makes me excited about the current potential of my business and all the amazing ways I will continue to help people because of what you’ve shown me.”
“It took 7 years of working on my own trying to get our brand story strategy right, and within months of working with Amey it all started coming to life. She’s a genius who is both fun and professional and can bring a brand to life.”
FREQUENTLY ASKED QUESTIONS
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The next workshop round starts Friday 19th July 2024.
The bonus check-in coaching call to see how your implementation is going will happen 30 days after the last module is completed.
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Yes!
The Brand Story Strategy Workshop can help you build your brand whether you’re a product, service or personal brand.
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Coaching calls happen on Thursday or Friday mornings AEST.
A complete call schedule will be supplied to you when you enrol.
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You’ll always get more from a coaching call if you attend live. But if for any reason you can’t make it, all the calls will be recorded and you’ll be able to view them in the Facebook Group shortly after they’re finished.
YOUR INVESTMENT
New pricing is coming in 2025. Join the waitlist to get exclusive bonuses and
special early bird pricing.
NOT SURE IF THE BRAND STORY STRATEGY WORKSHOP IS RIGHT FOR YOU?
It’s okay to have questions. If you’re still not sure whether the Brand Story Strategy Workshop is right for you right now, get in touch with me here. I’ll be happy to help you make the best decision for your brand and your business.
