Plan | Measure | Adapt | Repeat
There's no magic bullet when it comes to marketing. But with the right strategy you can plan, measure and adapt to do more of what works and less of what doesn't.
Content Strategy
What content should you be creating? Where should it appear, who is it for and how will you measure your success?
A good content strategy links directly to your brand story and business goals. We can help you plan the channels you should target, choose the topics you should focus on, set the metrics we want to measure and create an editorial calendar to keep you on track.
Whether your goals are big or small, we work with you to build a content strategy that's tailored to your business.
Design briefs
If you're considering a logo redesign to better reflect your brand story, then you're going to need to engage a designer.
An excellent brief is the key to bridging the gap between the strategic goals of your business and the beauty of creative visual genius. At Heart Content, we know what your designer will want to know and can write a brief that will ensure your visual identity is consistent with the story you're trying to tell.
Website briefs
If you're in business you need to be online. And communicating with a web developer so you get a website that meets your business need is challenging when you don't know how to talk tech.
With our in-depth understanding of the website design and development process, we can help you to develop a website brief that will translate into a website that works.
Blog Strategy
Already writing a regular blog? Fantastic! Do you have a strategy for it?
Content creators that have a strategy are far more likely to see a return on their content investment. With a tailored blog strategy you'll be able to write blog titles that Google will love, measure your success so you'll write about what your audience loves, and earn more subscribers by publishing to more channels than just your website.
We can show you how.
Lead Magnets
Subscribers are a critical part of your marketing efforts. Your subscriber list is an owned asset. You own it, and the people on it have given you permission to connect with them.
A lead magnet strategy will help you build your database by giving potential subscribers access to a useful, exclusive, educational resource when they sign up.
We can create your strategy, a lead nurturing process and the lead magnet itself.
