Understanding Your Customers & The Importance of the Business Pivot with Craig Jackett

Understanding Your Customers & The Importance of the Business Pivot with Craig Jackett

Craig and I have been collaborating together for almost 10 years. And after every conversation we have, I come away more inspired than the last time I spoke with him.

This 10 Years, 10 Stories interview is no different.

We chat about how working with great people makes a difference to creativity, how marketing has changed in the last decade, the critical task of understanding your customers and how pivoting is a key business skill.

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