As part of my 10th Business Birthday celebrations, I recorded chats with 10 of the incredible people who have influenced and shared my business journey.
They’re innovative business owners and clients, they’re suppliers, they’re colleagues and collaborators and they’re also friends.
We chatted about everything from Brand Story and A.I., to business trends, the importance of visibility, being a mum and what it takes to run a sustainable business.
You can find all the interviews over on my YouTube Channel here.
Sales vs Marketing LinkedIn Live
Join me and Sales Queen Frances Pratt as we go head-to-head - sales vs marketing - in this LinkedIn Live chat!
We talked about why knowing your customer is the most important thing you can do for your sales or marketing, how sales and marketing are sisters, and how we sometimes we use marketing to hide from sales.
Products to Profits Podcast
I join product business coach and all-round awesome woman Sarah Cross on the Products to Profits Podcast to talk everything Brand Story Strategy.
What is it exactly? Why is it important for your business to have one? How is it different from Brand Strategy and how can you use it to set yourself apart from your competitors? We chat about this and more.
Let’s Talk Writing Podcast
As business owners, we're busy people. And while while we know writing supports our brand authority in our niche, it can sometimes feel like all that writing isn’t really delivering a return for effort.
Listen in to hear:
Why a content strategy is the key to writing that converts
How to create your own content strategy
Brand Builder’s Lab Podcast
The always bold and sparkly Suzanne Chadwick is as obsessed with brand as I am. So it’s no wonder we were able to talk for ages about it in this episode of the BBL Podcast.
In this episode about Building Your Brand Story, I walk you through the essential foundations of Brand Story and help you get started on creating your unique tone of voice.
Marketing Crunch Podcast
In this conversation with B2B Marketing Specialist Tys Cobb, I share how every element of your brand, from your colour scheme to the culture code statements, the logo, products and people, forms a part of a story.
And if you want to start building a great story, one that your customers will want to share with others, then you’ll love this episode of Marketing Crunch.
Social Media for Small Business
Content is more powerful than advertising. Having a solid, cohesive brand story across all your content can mean the difference between a customer being compelled to read on or just clicking away.
In this episode of the Social Media for Small Business podcast, I chat with Suzi Dafnis and Cat Matson about how small business owners can create a better brand story.
