Brand Story and Brand Storytelling are not the same thing. But they are related to each other. Let’s explore the difference and why Brand Story is important for your brand.
Read MoreOld school brand strategy doesn’t cut it anymore. Here’s why Brand Story Strategy is the answer brand strategy that will make your business grow.
Read MoreBuilding a strong brand is about more than a logo.
And your branding, is not your brand.
In this article I explore the differences and why your brand beyond your logo should matter to your business.
Read MoreBrand Story is more than a marketing tactic. Brand Story is a strategy. For creating connection with your ideal customer. For building a powerful brand.
In this article I explain what Brand Story Strategy is, and how to get started on creating yours.
Read MoreBeing in business means we’re always creating something. And creation will always, at some point, require feedback.
But how do you create space for powerful feedback?
You follow the Powerful Feedback Framework.
Read MoreWe’ve all experienced it. Marketing that makes you feel icky.
And it’s the last thing you want to be creating for your customers. In this article, I’ll share why it happens and how you can create marketing that really works.
Read MoreMany of my clients describe their problems as marketing problems.
The thing is, issues with your marketing often stem from issues with your brand.
Let’s take a look at why brand is the answer to some of your biggest marketing challenges.
Read MoreOnce you’ve created your Brand Story Strategy, the next step is making sure you’re taking action on it in your business.
And that includes your marketing.
Here’s my top five ways to make sure you’re implementing brand story into your marketing.
Read MoreThe 12 Brand Archetypes are a popular brand strategy framework. But that doesn’t mean they’re good for business.
Find out what they are, why they’re bad for your brand and what you should be doing instead.
Read MoreBrand consistency is about more than just the days and times you post on social media.
Brand consistency is about getting your story straight.
Let’s explore why brand consistency is important, and how you can create more of it for your brand.
Read MoreBrand Strategy is evolving.
And Brand Story Strategy is the way forward for brands who want to succeed in building brand advocacy with the people that matter.
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