Brand Story is more than a marketing tactic. Brand Story is a strategy. For creating connection with your ideal customer. For building a powerful brand.
In this article I explain what Brand Story Strategy is, and how to get started on creating yours.
Read MoreAre you falling into the trap of assuming your customers know what you know?
In this article, I explore how being a specialist could be letting your marketing message down, and how to fix it.
Read MoreWherever you’re spending your festive season (and whether it’s a summer break or a winter one), if you’re like me, you’ll want a good book on hand.
Here’s my top five picks from last year for you to enjoy.
Read MoreMarketing jingles are an excellent example of how a brand can share its personality.
So, in place of Christmas Carols, I’m sharing my Top 5 Not A Christmas Jingles for 2023. Read on to find out what they are, and why they make great pieces of marketing.
Read MoreWhat a whirlwind of a year it’s been for brand, content & marketing.
What could 2024 possibly hold? Read on to discover my top trends for SMEs so you can be ready to take on whatever challenges the year ahead has in store.
Read MoreMassive changes are coming to Gmail. And that means huge changes for email marketers. Read on to find out what’s coming and what to do about it.
Read MoreWhat are Content Pillars exactly? And how should you be using them (along with Themes and Topics) to create better content for your audience?
Find out why they’re a key part of Content Strategy in this article.
Read MoreContent is a complex beast.
But you can make it simpler and less overwhelming with a Content Matrix. I explain what this is and show you how to create one in this article.
Read MoreWhen the world is screaming at you to do more, more, more, you need to take a step back and think about which content and marketing platforms will help you achieve your business goals.
Here’s how to choose the best content marketing channels for your business.
Read MoreBeing in business means we’re always creating something. And creation will always, at some point, require feedback.
But how do you create space for powerful feedback?
You follow the Powerful Feedback Framework.
Read MoreI LOVE Ideal Client Interviews.
Find out why I think they’re so important, and how to go about doing them so you can amplify your marketing message and build a connected brand.
Read MoreIf your brand isn’t feeling right to you, then you can bet that it’s not feeling right to your ideal customers either.
The answer could be a rebrand. Let’s take a look at some of the benefits and challenges of rebranding your business.
Read MoreYou spend a lot of time, money and energy creating content. But are you getting it right?
Here’s my top seven content creation mistakes you might be making – and how to fix them so you can get a better return on your content investment.
Read MoreWe all take a DIY approach to certain things in business.
But should copywriting be one of them? Here’s when you should use a professional copywriter to craft your message (and when you can get away with a DIY).
Read MoreAlmost every business owner I know has a website disaster story.
And the main reason building a website can be so hard, is because we put design before content when it comes to website development.
In this article, I show you why taking a Content First approach is the secret to a successful website project.
Read MoreWe’ve all experienced it. Marketing that makes you feel icky.
And it’s the last thing you want to be creating for your customers. In this article, I’ll share why it happens and how you can create marketing that really works.
Read MoreMany of my clients describe their problems as marketing problems.
The thing is, issues with your marketing often stem from issues with your brand.
Let’s take a look at why brand is the answer to some of your biggest marketing challenges.
Read MoreChatGPT is revolutionising the world, including the way small businesses tackle marketing and content creation.
But what will it change for your small business marketing? And what shouldn’t you be using it for?
Let’s make some calm out of the chaos of ChatGPT.
Read MoreOnce you’ve created your Brand Story Strategy, the next step is making sure you’re taking action on it in your business.
And that includes your marketing.
Here’s my top five ways to make sure you’re implementing brand story into your marketing.
Read MoreThe 12 Brand Archetypes are a popular brand strategy framework. But that doesn’t mean they’re good for business.
Find out what they are, why they’re bad for your brand and what you should be doing instead.
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