Tahlia Meredith AKA The Melbourne Freelancer was my very first Virtual Assistant in my business. And we’ve remained steady business buddies, colleagues and friends across the last decade.

In this interview we chat about the significance of resilience, how you need to evolve your brand message in order to grow, and how authentic connections are key in a world of artificial intelligence.

My client & friend, entrepreneur Joanna Neale, is passionate about growing businesses.

Which means the latest 10 Years, 10 Stories interview is a masterclass for laying the foundation to grow a successful business and brand.

Join us as we explore the importance of messaging that’s on point, the trap of scaling your business too quickly, why listening to your customers is key and why it’s more important than ever to know who you’re working with.

Craig and I have been collaborating together for almost 10 years. And after every conversation we have, I come away more inspired than the last time I spoke with him.

This 10 Years, 10 Stories interview is no different.

We chat about how working with great people makes a difference to creativity, how marketing has changed in the last decade, the critical task of understanding your customers and how pivoting is a key business skill.

In this 10 Years, 10 Stories interview, my V.A. Chloe and I explore how naivety can be a positive thing when you're getting started in business, why an optimistic mindset is essential to success, and why doubling down on brand and systemising your business are both key to business sustainability.

In this 10 Years, 10 Stories interview, Fi & I chat about personal branding, storytelling and creating brand visibility, the importance of connection in your marketing strategy and the challenges and joys of being a mum in business.

In this 10 Years, 10 Stories interview, Andre & I chat about leveraging AI for productivity over creativity, how to best use downtime in your business, what our favourite project together has been to date, and the importance of resilience in business.